About Us
Our
Story
Heritage of Excellence Since 1985
Asseel Al-Barakah was founded in 1985 with a vision to provide high-quality women’s underwear and shapewear to the Saudi market. Over the years, we became a trusted partner for hundreds of retailers, empowering them to grow their business and satisfy their customers.
Our strength lies in:
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Quality manufacturing with international standards.
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Exclusive brands designed for elegance, comfort, and style.
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Strong distribution networks across Saudi Arabia and beyond.
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Trusted wholesale relationships built over decades.
Today, we continue to expand our presence locally and internationally, positioning ourselves as one of the most respected names in women’s lingerie wholesale.
At Asseel Al-Barakah, we believe women’s lingerie is not just about clothing—it’s about confidence, elegance, and empowerment. On our blog, we share insights on industry trends, lingerie care, fashion inspiration, and retail success stories from Saudi Arabia and around the world.
